Pretty Matt Damon
I must be getting older because I no longer think anything is cheesy. What once would have made me roll my eyes now makes me teary eyed. Case in point, a commercial for We Bought a Zoo. I heard Matt Damon telling his son, “Sometimes all you need is 20 seconds of insane courage.” I wanted to sigh but I couldn’t. Because it’s true.
OK, so I’m not buying a zoo, but I am starting a business. Every stage takes a long time and it’s filled with lots of financial woes, self-doubt, and scrutiny. But there comes a time when I need to make a decision and that’s what takes me to the next stage. Those few seconds of decision making are the scariest and they do take insane courage. In the end, it doesn’t matter how much time you spend researching and contemplating the issue if you never make a decision.
I was met with the fear of decision making when buying the domain name for my baby bed business. When I tried to buy the domain name Beddybye.com the guy who owned it wanted $1,800. I tried to talk him down to $500, and that’s when he upped his price to $2,500. I spent several weeks thinking up a better name, and spending about $200 on substitute domain names, but I didn’t like any of them as much as the original name. Out of the blue, the owner of beddybye contacted me and said he would sell it to me for $500! The rest should have been easy. I spent all that time trying to get the name for $500, so you think I would have paid for it immediately. But I sat at my kitchen table with my hand quivering over the keyboard for about 20 minutes before clicking the “send payment” button on Paypal. Pressing the button meant that it’s real. I’m now $500 more into it and there’s no going back.
The hardest part of life is making a decision. Everything else is just a logical response to the decision. As Rita Mae Brown said, “A Peacefulness follows any decision, even the wrong one.” Once you make a decision you can be done with the fear and doubt that preempted it. So have a little “insane courage” and make a decision. No matter what you decide it’s better than staying paralyzed in indecision.
Life is the sum of all your choices. ~Albert Camus
So I’m sure you’ve been sitting on the edge of your seat waiting to hear about my next business step. A few weeks ago I mentioned that I had a great idea for a new product. I thought I should let you in on what I’ve been doing since then.
by Alex Eben Meyer
- I bought the domain name. Unfortunately, someone already owned the original name I wanted. I was able to email the owner and he was willing to sell it for $1,750!!! Can you believe it? I decided to tweak the name a little and register with Active-Domain.com for $4 a year. However, most other resellers are a lot more reasonable so if you’re interested in buying a domain name that’s already taken you can find the contact info for every domain owner at Whois.com .
- I’m filling out the paperwork to form an LLC. After talking to a few small business owners I learned that it’s necessary to separate your personal finances from the business. If there is any potential that you’ll be sued, and let’s face it in this day in age you can get sued for anything, your personal finances will be safe. If your company goes bankrupt, your personal savings won’t be in jeopardy. I certainly don’t want my couch to be repossessed. Where would I write my blog posts!
- I signed up for a free small business owner course at Queen’s community college. NYC.gov is a great resource for free advice.
- I ordered foam and I’m busy making the prototype. Working with it has caused me to completely revamp the original idea. If you have an idea for a product I would really suggest trying to make it first – no matter how much you think about it, or draw the designs you can’t foresee the actual design flaws until you’re holding it in your hands.
- I’m sharing my idea with with my target audience. I’ve gotten lots of great suggestions for marketing and design improvements. Everyone has said they would buy it, so that has been really encouraging!
- I’m blogging about it. Making it public has held me accountable and pushes me forward. Almost everyday someone who’s read my post about finding my future career has asked, “so, ahh, what’s goin’ on with that?” It’s super motivating!
I've been so busy my kitchen's a disaster.